Write 200 words on each of the following topic for Bank of America Corporation.
A demand analysis illustrating the consumer behavior (purchasing power and substitution effect), targeting, switching cost, positioning, price elasticity of demand (demand determinants), interpreting income and advertising elasticity.
A pricing analysis illustrating value in use/value based pricing (product specifications, ease of use, service frequency, change order responsiveness, loyalty programs, and empathy in order processing), couponing, bundling, price discrimination, and price skimming versus full-cost pricing.
A “What they got wrong” analysis detailing a strategy mistake using the course concepts.
A “What they got right” analysis detailing a strategy win using the course concepts.