This week, your team must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan and presentation in Week 7) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.
Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.
The deliverable for Week 1 is to collaboratively write a two-page description of your product, including the following.
- Information about ownership and company structure
- A description of product
- A mission statement
- Marketing goals
- Who a typical customer might be
Each team member must submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.
Note: This is not a group submission. Each student must submit a copy of the team’s Topic Proposal for grading.