Module 2 discussion: communication through persuasion | COM 3520 | Florida International University, Modesto A. Maidique Campus


Read the Article: 

 6 Techniques that Apple Uses to Influence you ( 

Although this article is from 2015, I find it covers six great areas of persuasion. After you have read the article, select a company/organization that you feel does a GREAT job of persuading the public – DO NOT USE APPLE! Write a paragraph for each area listed below explaining how your selected company/organization handles the art of persuasion to its consumers.  

1. Scarcity (write a paragraph)

2. Commitment & Consistency (write a paragraph)

3. Reciprocity (write a paragraph)

4. Authority (write a paragraph)

5. Social Proof (write a paragraph)

6. Liking (write a paragraph)

Before submitting your post be sure to read, and re-read your work. CHECK YOUR WORK and PROPERLY CITE YOUR SOURCES!  I will deduct for sloppy mistakes, especially sloppy grammar errors and lack of cited sources. There is no min/mad of cited sources required but I know you will use articles for your discussion posts so be sure to cite all sources and properly quote any sources needed.   

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