THE COMPANY SELECTED IS SUBARU.
Prior to beginning work on this assignment,
- Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
The Marketing Plan: Product Identification and SWOT Analysis paper
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.